Classification of exhibitions
February 01, 2024
1, according to the nature of the exhibition to choose the exhibition is divided into two kinds of trade and consumer nature.
Trade-related exhibitions are exhibitions held for industries such as manufacturing and business. The main purpose of the exhibition is to exchange information and negotiate trade. Consumption-oriented exhibitions are exhibitions held for the public. Consumer-oriented exhibitions basically display consumer goods for the purpose of direct sales.
The nature of the exhibition is determined by the organizer of the exhibition and can be reflected by the composition of the visitors:
The exhibition that is open to the business community is an exhibition of trade nature. The exhibition that is open to the public is an exhibition of a nature of consumption.
2, according to the contents of the exhibition to choose the exhibition is divided into comprehensive exhibition and professional exhibition two categories.
The comprehensive exhibition refers to exhibitions that include the entire industry or several industries. It is also called horizontal exhibitions such as industrial exhibitions and light industry exhibitions.
Professional exhibitions are exhibitions that show an industry or even a certain product, such as a watch exhibition. One of the prominent features of professional exhibitions is that they often hold seminars and seminars at the same time to introduce new products and new technologies.
3. According to the scale of the exhibition, the exhibition is divided into international, national, regional and local exhibitions, as well as exclusive exhibitions of individual companies.
Scale refers to the scale of the area represented by exhibitors and visitors rather than the scale of the exhibition venue.
Different scales of exhibitions have different characteristics and advantages. They should be selected according to the company's own conditions and needs.
4, according to the exhibition time to choose the exhibition more standards are divided: regular and irregular two.
There are four times a year, twice a year, once a year, once every two years, etc.
Unscheduled exhibitions are organized according to needs and conditions, both long-term and short-term.
The long-term exhibition can be three months, six months, or even permanent. The short-term exhibition is generally not more than one month.
In developed countries, professional trade shows are generally three days.
5. According to the exhibition venue, most of the exhibitions are held in dedicated exhibition venues.
Exhibition venues are divided between indoor venues and outdoor venues.
Indoor venues are used for exhibitions displaying conventional exhibits such as textile exhibitions and electronic fairs.
Outdoor venues are used to display large and overweight exhibits, such as air shows and mine equipment exhibitions.
Exhibitions that take place alternately in several places are called road shows.
